Here are some things advised by Matthew Lutos, Salon design professional, which should be followed in getting to know your customers and designing your salon: Assume you know your customers. Even if you knew it five years ago, the demographics in your area could have changed. Waste money on features that you personally love but that will do nothing to […]
How you actually display your products is a key factor in making yoursalon retail story a success. High quality, functional and stylish retail units are a must. “It’s a false economy to buy cheap retail units. Investing in salon furniture may cost you more in the initial stages, however you know it’s going to last. Retail units in particular need […]
The message you project to potential clients in the first few seconds in crucial, says Matthew Lutos The window All too often, a salon window is covered in too many posters and messages. There is no focus and visually it becomes like wallpaper. Get someone who is not afraid to be honest to look at your salon with a fresh […]
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