{"id":3978,"date":"2014-10-11T09:28:41","date_gmt":"2014-10-11T09:28:41","guid":{"rendered":"https:\/\/www.bepositivesalons.co.uk\/?p=3611"},"modified":"2020-08-04T09:07:18","modified_gmt":"2020-08-04T09:07:18","slug":"make-impression-seconds","status":"publish","type":"post","link":"https:\/\/salondesignandbuild.com\/make-impression-seconds\/","title":{"rendered":"How to make an impression in seconds?"},"content":{"rendered":"<p><b>The message you project to potential clients in the first few seconds in crucial, says <\/b><i>Matthew Lutos<\/i><\/p>\n<p><b>The window<\/b><\/p>\n<p>All too often, a salon window is covered in too many posters and messages. There is no focus and visually it becomes like wallpaper. Get someone who is not afraid to be honest to look at your salon with a fresh pair of eyes and tell you what you don\u2019t always see. Remember your window is the advert that promotes your salon 24\/7, so if all that can be seen is a few dead plants and some old posters, what will this say about your business? It\u2019s your billboard to the world so use it wisely to shout about your key messages.<\/p>\n<p><b>Curb-side appeal<\/b><\/p>\n<p>Consider investing in an LED screen, they are modern, slick and not too expensive. It\u2019s a great way to use imagery and messages to define your salon\u2019s personality \u2013 a moving image is always eye-catching to the passerby. It is also a perfect way to tailor your message to the community and vary it according to the time, day or target specific client groups.<\/p>\n<p><b>The reception desk<\/b><\/p>\n<p>Your space inside the door needs to be inviting and make clients and non-clients wander in and have a browse. If they are confronted by a desk straight away it can feel intimidating. Think about the way we shop on the high street and in department stores \u2013 people like to make a buying decision without being stared at by someone at a reception desk who is just a few feet away.<\/p>\n<p>The desk itself shouldn\u2019t be too high, so the clients can see the receptionist. Like any retail outlet, it should be clean and tidy as this gives a subtle message that your business as well-managed and organized. All too often salon reception desks are full of clutter \u2013 and they should most definitely not be.<\/p>\n<p>Visit our site.<\/p>\n<p><a href=\"http:\/\/salondesignandbuild.com\/wp-content\/uploads\/2020\/05\/a10.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-3612\" src=\"http:\/\/salondesignandbuild.com\/wp-content\/uploads\/2020\/05\/a10.jpg\" alt=\"a\" width=\"300\" height=\"225\" \/><\/a><\/p>\n<p><a href=\"http:\/\/salondesignandbuild.com\/wp-content\/uploads\/2020\/05\/b9.jpg\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-3613\" src=\"http:\/\/salondesignandbuild.com\/wp-content\/uploads\/2020\/05\/b9.jpg\" alt=\"b\" width=\"300\" height=\"187\" \/><\/a><\/p>\n<p><a href=\"http:\/\/salondesignandbuild.com\/wp-content\/uploads\/2020\/05\/c6.jpg\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-3614\" src=\"http:\/\/salondesignandbuild.com\/wp-content\/uploads\/2020\/05\/c6.jpg\" alt=\"c\" width=\"300\" height=\"215\" \/><\/a><\/p>\n<p><a href=\"http:\/\/salondesignandbuild.com\/wp-content\/uploads\/2020\/05\/d6.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3615\" src=\"http:\/\/salondesignandbuild.com\/wp-content\/uploads\/2020\/05\/d6.jpg\" alt=\"d\" width=\"300\" height=\"168\" \/><\/a><\/p>\n<p><a href=\"http:\/\/salondesignandbuild.com\/wp-content\/uploads\/2020\/05\/e6.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3616\" src=\"http:\/\/salondesignandbuild.com\/wp-content\/uploads\/2020\/05\/e6.jpg\" alt=\"e\" width=\"300\" height=\"150\" \/><\/a><\/p>\n<p><a href=\"http:\/\/salondesignandbuild.com\/salon-furniture\/\">Salon Furniture<\/a> is very important for every salon. Investing in salon furniture aids to make an impression on potential clients.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The message you project to potential clients in the first few seconds in crucial, says Matthew Lutos The window All too often, a salon window is covered in too many posters and messages. There is no focus and visually it becomes like wallpaper. Get someone who is not afraid to be honest to look at your salon with a fresh [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3612,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[3,4,14,15],"tags":[26,28,36,40,61,62,66,74],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to make an impression in seconds? - Vision Salons<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/salondesignandbuild.com\/make-impression-seconds\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to make an impression in seconds? - Vision Salons\" \/>\n<meta property=\"og:description\" content=\"The message you project to potential clients in the first few seconds in crucial, says Matthew Lutos The window All too often, a salon window is covered in too many posters and messages. There is no focus and visually it becomes like wallpaper. 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